February 28th, 2011
Could this be the future of advertising?
Privacy is dead, and has been for a number of years now.
For people who grew up pre-internet, this is a disturbing fact. Knowing that practically every aspect of modern life is either publicly available or stored for later retrieval on a server somewhere out there in cyberspace, can be an unnerving thought for "old timers".
This is all changing of course with the current generation who grew up with the internet, and to get a glimpse of the next generation of wired humans, take a look at the clip below.
We Are The Future is our stab at how the next generation could engage with brands. We made projections on what the media landscape could be like in ten years (based on what we are seeing now) and thought it may be interesting to get the next generation to voice it. So the viewer is confronted by children in their early teens telling today’s marketing community what they will need to do to up their game. It is a provocation and an invitation to the marketing industry to comment (and hopefully debate).